Still Truckin’: Ricardo Zamora’s 2017 GMC Sierra

Still Truckin’: Ricardo Zamora’s 2017 GMC Sierra

Ricardo Zamora first learned to drive in a Chevy S10, and has been in love with trucks ever since then. His father took pride in working on his own cars and maintaining them in good condition, while his grandfather was also a big influence in his interest in cars. "He enjoyed buying new cars," Zamora remembers, "then fixing them, making them unique to his liking, and then selling." There was a lot of gang related violence in the city Zamora grew up in, "joining a gang was very prevalent in my neighborhood," he expresses. His family kept him busy and out of trouble.

Zamora helped build a few different vehicles since he was 16 years old. The first vehicle he helped build was the family SUV. "It was a 2007 Chevy Suburban with a drop kit, 22-inch wheels, double-din stereo and headrest TVs, and had two-tone black and grey interior with chrome accents on the exterior," he mentions. Following that vehicle, Zamora helped his older sister build her 2003 Kia Optima. "I was apprenticing at a body shop and was able to prep and help paint her car a unique Kandy Teal color, which was a first in the area," he expresses. The Optima had 20-inch wheels and two 10-inch subwoofers.

Once he was able to, Zamora began to work on his 2001 Mitsubishi Galant. "I prepped and painted it a Lexus red with a mix of flake in the paint," he remembers, "and put 20-inch Diablo Reflection X wheels with matching red inserts, dropped it, upholstered the dash, headliner and door panels, painted the interior trim pieces red and it had two 12-inch Kicker Comp subwoofers along with a single-din radio." The Galant was his last build before he focused on his career and sold all three of the cars when he moved to another city. "I left the car scene for a few years while I got settled in my new city before I was finally able to come back to the car scene, and build this truck I have now," he states.

Despite original intentions to keep the 2017 GMC Sierra stock, and save his building budget for a future vehicle, everything snowballed after Zamora put a set of 26-inch Dub wheels on the truck. The urge to do more and modify everything returned after years of hiatus, and the rest is history. Taking inspiration from low riders, the truck is slammed on air suspension, and was treated to some show lighting and paint pinstriping. These days you can catch Zamora at local car shows taking home truck awards.

01 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

Photography by Donnie Rochin (@r0cean11)


INTERVIEW

PASMAG: What is your favorite aspect of the build?

Turning something common and making it unique to give it a whole new look.

Were there any major challenges you experienced in the build?

I would say the major challenge that I and everyone who builds cars go through is managing money to be able to build a car, but also manage your bills.

What were your original intentions with the build?

My original intentions were to keep it stock and build another car in the future, but after adding rims it was all a blur from then on. Nothing changed - just the urge to want to do more returned after years of not working on cars.




Why did you choose certain brands for your build?

After looking at a few different brands of air ride components, I chose Universal Air Suspension because it was a great brand with a good reputation. It wasn't advertised much where I live, so I reached out to a friend in southern California who was the one who really taught me about this company and the great things they were doing.




What influences or inspiration helped you over the course of your build?

I would say several things have inspired me and continue to inspire my build. I have always loved the old school feel of lowriding back in the day and the new look of new age cars. So I have tried to tie in the best of both eras for my build.

Is there anything personally or about the build that you would like readers to know?

Don’t be discouraged about your build if it’s taking some time to happen. We all start somewhere, and don’t all have the same financial stability to put so much time and money into our builds. If you do it because you love it then continue to move forward. It’s not a sprint; it’s a marathon! And you should build for your own likes and not so much for another's interest.




19 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds


ESSENTIALS

Owner: Ricardo Zamora
Location: Stockton, CA
Vehicle: 2017 GMC Sierra
Engine: GM LS 5.3L V8
Horsepower: 355 whp
Club: Swift Car Club

SOCIAL

Facebook: /ricky.h.zamora
Instagram: @lanegra_swiftcc

Tuner Battlegrounds Award Winner

Event: Hot Import Nights
Location: San Jose, CA
% of popular vote: 54%

ENGINE

  • LED engine bay lighting

WHEELS / TIRES / BRAKES

  • Dub Dirty Dog wheels - 26-inch

CHASSIS / SUSPENSION

  • Universal Air Suspension air ride setup

EXTERIOR

  • Silver leafing and pinstriping
  • LED underglow

INTERIOR

  • Kandy Kobalt Blue painted (trim, dash, door inserts)

PHOTO GALLERY

02 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

03 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

04 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

05 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

06 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

07 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

08 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

09 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

10 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

11 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

12 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

13 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

14 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

15 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

16 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

17 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

18 Ricardo Zamora 2017 GMC Sierra pasmag tuner battlegrounds

Related Articles

2021 Slamology Automotive & Music Festival 2021 Slamology Automotive & Music Festival
The 18th Annual Slamology automotive and music festival, organized by Gauge Magazine, took place at Lucas Oil Raceway in Indianapolis, Indiana on June...
2021 East Tennessee Showdown IV 2021 East Tennessee Showdown IV
East Tennessee Showdown IV at East Tennessee Distillery in Piney Flats, Tennessee on June 26th was free to spectators, and featured a car & truck...
Nebula: Kaylee Crayton's 2013 Scion FR-S Nebula: Kaylee Crayton's 2013 Scion FR-S
The Tuner Battlegrounds Champion who shot for the stars. There’s something about looking to the stars that reminds us of our tiny place in the...
Feeling Inspired: Christian Stanoulov’s 2008 Nissan 350Z Nismo Feeling Inspired: Christian Stanoulov’s 2008 Nissan 350Z Nismo
Christian Stanoulov found himself interested in modified cars from a young age, partially thanks to video games and movies. It’s a story we hear quite...
We Discover Fest 2021 (WDF): Downtown Muskegon, Michigan We Discover Fest 2021 (WDF): Downtown Muskegon, Michigan
We Discover Fest ’21 (WDF) is a culmination of forward-thinking producers, creators, and innovators that explore hidden-gem locations & backdrops...
Toyo Tires Treadpass 3D: Scott Kanemura's 1993 Toyota 4Runner Toyo Tires Treadpass 3D: Scott Kanemura's 1993 Toyota 4Runner
It’s great to see an OG like Scott Kanemura still building vehicles that are in the spotlight after all these years. His 1993 Toyota 4Runner was on...