Fast cars, bold style, and a brand-new look — LIQUI MOLY USA is turning up the heat at this year’s AAPEX and SEMA shows in Las Vegas. From November 4–7, the German performance brand is showing off not just its top-tier oils and additives, but also its new corporate identity and some wild booth collabs that blend motorsport passion with pure car culture.
At AAPEX, visitors can check out Turner Motorsport’s BMW M4 GT3 Evo, plus a motorcycle and jet ski that prove LIQUI MOLY goes way beyond cars. The booth will also feature the company’s new modern design and celebrate its partnership with Girls Auto Clinic, a group empowering women to take charge of their own automotive maintenance.
Then over at SEMA, things get even wilder. LIQUI MOLY is diving deep into JDM culture with a booth designed around LIBERTY WALK’s custom Nissan R32 Skyline — complete with a matching Taxi Garage Crazy Cart and a giveaway. Automotive influencers Sally McNulty and Alex Martini will also stop by for meet-and-greets.
Marketing Director Eva Tran says it best: “SEMA is where creativity and culture meet performance. LIQUI MOLY belongs in every garage — European, domestic, or JDM.”
Catch the action in Vegas: AAPEX Booth #A1861 and SEMA Booth #23943.
Related Articles
PASMAG Editors’ Top 5 SEMA Builds of 2025
LIQUI MOLY Showcases Dealership Service Solutions at NADA 2026
ACT Releases SFI-Approved 225mm Mod-Twin for 1989-1992 Nissan Skyline GT-R (R32)
TE37 30th Anniversary Release
Slammedenuff Daytona Beach Car Show 2025
Clean Culture SoFlo Showdown 2025 Recap
