Automotive Industry Veteran RJ de Vera Joins SEMA As Vice President of Marketing

Automotive Industry Veteran RJ de Vera Joins SEMA As Vice President of Marketing

DIAMOND BAR, Calif. (March 14, 2022) – SEMA (Specialty Equipment Market Association), the host of the aftermarket industry’s premier products trade event, the SEMA Show, has announced RJ de Vera as its Vice President of Marketing.

De Vera comes to SEMA after 12 years at 3M, a Fortune 100 company, including the last seven as Global Leader of Digital Marketing and Public Relations for the Meguiar's Car Care brand. He will be developing and implementing a modernized multi-channel marketing strategy for SEMA with a digital-first focus to expand brand awareness and build customer affinity for SEMA and its members.

"RJ is an industry icon, having worked in and with the aftermarket specialty business for nearly 30 years. It's a thrill to have him join the SEMA leadership team," said SEMA Senior VP of Operations Bill Miller. "He will surely be an asset to our growth in the coming years, and we look forward to seeing what he will bring to the organization."

Prior to 3M/Meguiar's, de Vera worked with OEMs including Honda, Lexus, Mitsubishi, Mazda, and Scion to build corporate image vehicles. He also helped American Racing, Veilside Japan, and Vorsteiner design and market aftermarket parts and accessories, while also consulting on automotive-related marketing initiatives with numerous brands, including Pepsi Co., Valvoline, Boost Mobile, Michelin/BF Goodrich, and Microsoft/XBOX.

"I have attended every SEMA show since 1997 and have had the honor of being a judge for the SEMA Show's Battle of Builders series for the past six years," said de Vera. "I am honored to expand my role within the association and hope to have a positive impact on the industry and culture that I love."

Early in his career, he was part of the team at Petersen Publishing that led the charge to popularize sport compact culture with Super Street Magazine. In addition, de Vera helped promote the first National Import Racing Association (NIRA) events and assisted Universal Studios in launching “The Fast and the Furious” movie franchise as a consultant and actor. He also served as a judge, host, and content strategist for MTV's "Trick It Out" series.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $47.89 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nev., and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.

Related Articles

Father of the GT-R, Kazutoshi Mizuno, Announces Limited Book Father of the GT-R, Kazutoshi Mizuno, Announces Limited Book
Kazutoshi Mizuno, known at "Mr. GT-R" and "Father of the GT-R," has had an illustrious career. During his time at Nissan, Mizuno-san oversaw the...
Ford and xix3D Unveil the Ford Wrap Program: A New Horizon in Vehicle Customization Ford and xix3D Unveil the Ford Wrap Program: A New Horizon in Vehicle Customization
Ford has announced a collaborative venture with xix3D, a notable name in aftermarket innovation, with the aim of fostering a new epoch in vehicle...
PAS365 #Rally2FD - Toronto to Englishtown PAS365 #Rally2FD - Toronto to Englishtown
Join us for an exhilarating weekend road trip as PAS365 proudly organizes the Rally 2 FD, taking you from Toronto to Formula Drift: Englishtown, NJ...
KICKER - New Waterproof Amplifiers KICKER - New Waterproof Amplifiers
KICKER adds full waterproofing, big power, and greater installation flexibility with its new line of PXA-Series Amplifiers. Designed for Powersports...
Oracle Lighting “Black-Series” Dynamic ColorSHIFT Headlights for Ford Mustangs Oracle Lighting “Black-Series” Dynamic ColorSHIFT Headlights for Ford Mustangs
Oracle Lighting is proud to announce its new “Black-Series” DYNAMIC ColorSHIFT Headlights with RGB+A functionality for all Ford Mustangs model years...
Aeromotive's Regulator + Fuel Filter Combo Aeromotive's Regulator + Fuel Filter Combo
Aeromotive has introduced a combination piece that incoporates their iconic adjustable fuel pressure regulator with a fuel filter, all in one piece...