Skyscraper: Iram Ochoa's 2015 GMC Sierra 2500 Denali HD

Iram Ochoa Altered Altitude 2015 GMC Sierra 2500 Denali PASMAG Lead

New Mexico's Mobile Luxury Tower.

A skyline is sometimes all you need to identify a city. For example, New York’s Empire State Building or Toronto’s CN Tower are famous and timeless identifiers of their respective locations.

Weirdly, there’s a strange happening in New Mexico these days, as there’s a new addition to the skyline, but it keeps moving around the Hobbs area. After some investigating, we managed to track down its owner and brought him in for questioning. It turns out the traveling tower is, in fact, Iram Ochoa’s lifted GMC Sierra Denali HD. To be fair, anyone could have made the mistake.

If you’re into lifted trucks repping some serious wheel hardware, you’ll know of this Sierra. You’ve probably seen it plastered all over the various truck pages you follow on Instagram. Ochoa’s online alter ego on Instagram has amassed over 65,000 followers. Come for the awesome truck, stay for the hilarious commentary and pictures.

“It’s a clean build,” explains Ochoa. “For this reason, it attracts people that own lifted trucks, and also those that don’t. When that’s the case, you end up with many admirers because it can fit into any demographic.”

As most of you know, when a GMC gets a “Denali” badge, that truck essentially becomes a Cadillac – leather-trimmed everything, the latest tech and multimedia and some power to back it all up. The 1500 model is nicely equipped and very popular (over a million sold since 2000), but Ochoa, a seasoned builder of F250s, had to go for the 2500 model with the 6.6L Duramax V8 turbo-diesel under the hood. Paired with a fully locking rear diff for on-the-go off-roading if needed, and an exhaust brake system that uses the engine compression to create negative torque in order to slow the Sierra, it’s the complete package of luxury and performance.

Stay tuned for the full story, or pick up the issue on newsstands in December - PASMAG Tuning Essentials: Trucks, 3rd Edition, also available online at www.pasmag.com/backissues.

Iram Ochoa Altered Altitude 2015 GMC Sierra 2500 Denali PASMAG 4Iram Ochoa Altered Altitude 2015 GMC Sierra 2500 Denali PASMAG 15Iram Ochoa Altered Altitude 2015 GMC Sierra 2500 Denali PASMAG 20

Contributor: Roman Salinas

Related Articles

Toyota Shows Off Custom FJ Cruiser Concepts with Retro and Off-Road Flair Toyota Shows Off Custom FJ Cruiser Concepts with Retro and Off-Road Flair
Toyota is leaning into nostalgia and customization with a series of unique builds based on the revived Toyota FJ Cruiser—but there’s a catch: you won’...
Toyota unveils GR Yaris Morizo RR Special Edition at TAS Toyota unveils GR Yaris Morizo RR Special Edition at TAS
Okay, we’ll get right to it. Yes, the Toyota Yaris (including the GR Yaris) isn’t sold in North America and, as far as we know, there are no plans to...
Shawn Bassett's Carbon LS-Z Shawn Bassett's Carbon LS-Z
When our friend Shawn Bassett picked up his 1972 Datsun 240Z, the plan was simple: track days, some nostalgia, and a manageable project. Naturally, it...
Lexus unveils all-electric LFA Concept Lexus unveils all-electric LFA Concept
After a couple of public sightings in the U.S. and Japan over the last few months, Lexus came one step closer to making an LFA successor a production...
Toyota unwraps GR GT supercar and GR GT3 racer Toyota unwraps GR GT supercar and GR GT3 racer
At long last, Toyota has revealed its next Gazoo Racing performance model and it’s a real banger. The GR GT is a 641-horsepower V8-powered, low-slung...
Chopping Block: BMW Z4 Chopping Block: BMW Z4
After a brief respite, we’re back to catalogue another sad milestone: the passing of another passenger car. This time, it’s BMW’s long-running Z4...