One Giant Leap in the Right Direction: Keith Jose's 2010 Subaru WRX STI

One Giant Leap in the Right Direction: Keith Jose's 2010 Subaru WRX STI

You’ve packed up the show car - freshly wrapped in gloss gold metallic vinyl - with all the essentials, including your significant other and kids. You’re road-tripping for 14 hours to compete for an award at a car show. Four hours in, in the pitch black of night, traveling uphill, you finally crest the top, only to be greeted with a BANG! You drive a little longer, but something doesn’t feel right. You stop and tell your partner you think you hit something and get out to inspect the car. The front and rear bumpers are gone, the widebody is cracked, and miscellaneous aero parts have been strewn down the road - it’s ruined. Canceling your plans, you begin to backtrack, finding pieces of your car along the way, eventually ending at the semi truck tire you were blind to. You have no choice but to head home, without an award and only pieces of a car. A nightmare, right? Well, this isn’t just a scary story. This was Keith Jose’s reality, driving from Winnipeg to Calgary, Canada, in his 2010 Subaru WRX STI.

For most people, we’d imagine this would be the end of the road, but Jose is built differently. This car has been through multiple iterations, but this upset was the catalyst to take this reimagining to a whole other level.

“Even if you take one step forward, you can always end up taking three steps back, but that can be the point where you can tell yourself that you can do better,” he says, wisely. “Which is what I did. I rebuilt the car better than it was before.”

2 Keith Jose 2010 Subaru WRX STI pasmag tuner battlegrounds craftsman tools

Jose fell in love with the Subaru’s factory styling and signature rumble from the get-go, but decided to provide his own spin with Varis’ full widebody kit and an Invidia quad-tip exhaust system. The spacious fenders squat over three-piece Work Meister S1Rs via Airlift Performance air suspension and management. That gold metallic wrap has gone with the rest of the ruined parts and has been replaced with a standout electric blue paint job that covers everything from the front bumper to the double-deck hatch spoiler, barring the exposed carbon fiber hood.

40 Keith Jose 2010 Subaru WRX STI pasmag tuner battlegrounds craftsman tools

The inside has also been treated to a refresh, with the factory steering wheel and seats being replaced with Vertex and Bride offerings, respectively, and the red stitching from both seem to bleed onto the interior panels in the form of a red carbon hydro dip. The trunk is home to the real showstopper, however, as Wayfab Creative has worked his magic on the install inside the hatch. Incorporating a custom enclosure and two 10-inch JL subs, it really is a sight to behold.

38 Keith Jose 2010 Subaru WRX STI pasmag tuner battlegrounds craftsman tools

“I have the honor of being a member of this group of guys that are not only teammates, but also a family,” Jose says of his crew, Garage106. “When I see progression on one of their builds, it only motivates me to keep going in the direction that I'm going. Inspiration definitely comes from all the builds I've seen when I was younger and throughout the years, hoping to be able to build something that's out of the ordinary and just be a straight neck breaker!”

With a winning team and attitude behind him, it seems there’s absolutely nothing that can keep Jose and his dreams down.

Keith Jose's 2010 Subaru WRX STI is featured in PASMAG's Tuning Essentials: Performance Upgrade Guide #8. CLICK HERE to order.

2020 PAS Tuning Essentials Performance 8 Cover

Photography by Kevin Cruz (@omi_media)


Owner: Keith Jose
Location: Winnipeg, Manitoba, Canada
Vehicle: 2010 Subaru WRX STI
Horsepower: 281 WHP
Club: Garage 106

TBGLIVE Event: Craftsman Product Battle
TBGLIVE Event Location: Canada
TBGLIVE Event IG: @craftsmanca
% of popular vote: 53%


Facebook: /keith.jose.77
Instagram: @keithjose_


  • COBB (air intake system, Accessport Stage 2)
  • TurboXS (front-mount intercooler, blow-off valve)
  • Grimmspeed (radiator cover, alternator cover)


  • Invidia (Q300 burnt titanium quad-tip exhaust, down-pipe)


  • Work Meister S1R 3-piece wheels - 18x11 +5 (f/r)
  • Sickspeed extended lug nuts
  • Falken Azenis tires - 265/35/18 (f/r)
  • Prevail tire decals 


  • Air Lift Performance (air suspension system, V2 digital air management)
  • ISC lower control arms 


  • Black Top Aero double deck spoiler
  • CS side skirts
  • Spec D headlights
  • Bluebatmobile tail light overlays
  • Varis widebody kit
  • Galvez Customs (front splitter w/ fins, rear diffuser, side splitters, rear aprons, front canards)
  • LED license plate lights
  • VISracing carbon fiber hood
  • Blacked out headlights
  • Hella Red Supertone horns
  • Roof fins
  • Grimmspeed (license plate relocator, license plate delete)
  • Exhaust finishers
  • Support rods 


  • Bride (GIAS II Low Max reclinable racing seats, seat rails)
  • Vertex steering wheel
  • Works Bell tilt steering wheel hub
  • Takata 4-point harnesses
  • NRG harness bar
  • Hydro-dipped red carbon interior trim
  • Billetworkz shift knob


  • Wayfab Creative (custom iPad Mini tablet head unit, custom subwoofer trunk enclosure)
  • JL Audio (10-inch subwoofers (2), amplifier)
  • Fifield Fabrications head unit bezel 


  • Wayne Fabian
  • Darrell Alcantara
  • Geoff Lozano
  • Richie Bautista
  • Randy Patacsil


30 Keith Jose 2010 Subaru WRX STI pasmag tuner battlegrounds craftsman tools


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