PRI To Showcase Latest Performance Parts & Innovations

PRI To Showcase Latest Performance Parts & Innovations
The Featured Products Showcase at the 2021 PRI Trade Show is the ultimate hub for new and trending motorsports products and solutions.

ALISO VIEJO, Calif. (Nov. 17, 2021) -- The acclaimed Featured Products Showcase will return for this year’s Performance Racing Industry (PRI) Trade Show, giving manufacturers unparalleled opportunities to promote their products and reach buyers and media before, during, and after the event on December 9-11 at the Indiana Convention Center in downtown Indianapolis. 

As the epicenter of the motorsports industry, the PRI Show is where race teams, racers, resellers, buyers, and media go to see the industry’s top products and trends. The Featured Products Showcase is a dedicated area inside Lucas Oil Stadium containing scores of the newest and most popular motorsports products. Attendees visit the Showcase to discover products of interest and identify exhibitors to visit during the three-day event.

In addition to attracting buyers and media at the Show, participation in the Featured Products Showcase yields countless benefits to exhibitors, including:

  • Professional photographs of all products in the Showcase are taken at no additional cost, with photos pushed out to media for editorial use. 
  • PRI Magazine features all products from the Showcase in upcoming issues, which are sent to tens of thousands of industry professionals, many with buying influence.
  • Manufacturers have free access and are able to use the images of the products in their marketing campaigns.
  • Products in the Showcase have the exclusive opportunity to win awards from the Featured Products Awards program. Winners are promoted by PRI and can be leveraged by manufacturers as well.
  • Participating exhibitors will receive a complimentary promotional carpet ad in front of their booth to drive additional traffic during the Show. 
  • Participants receive a featured listing in the online exhibitor search and in the exhibitor’s floor plan listing.

“The Featured Products Showcase is a low-investment, high-return program focused solely on highlighting motorsports products,” said PRI Trade Show Director Karin Davidson. “It’s open only to PRI exhibitors, and is the single-best opportunity to increase product awareness.”

All 2021 PRI Show exhibitors are eligible to participate in the Featured Products Showcase, and exhibitors may enter multiple products. Accommodations may be made to help exhibitors who are not able to physically deliver their products to the Showcase. Submissions made before December 6 are $50 for the first product and $75 for additional products (five products maximum per exhibitor). 

The 2021 PRI Show will feature nearly 1,000 exhibitors showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. To learn more about the Featured Products Showcase or the PRI Show, visit PerformanceRacing.com. To register for the 2021 PRI Show, visit PRI2021.com/Attend.    

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

Related Articles

PAS365 #Rally2FD - Toronto to Englishtown PAS365 #Rally2FD - Toronto to Englishtown
Join us for an exhilarating weekend road trip as PAS365 proudly organizes the Rally 2 FD, taking you from Toronto to Formula Drift: Englishtown, NJ...
MCP Pre-Preg Carbon Fiber Spoiler for Tesla Model 3/Model S MCP Pre-Preg Carbon Fiber Spoiler for Tesla Model 3/Model S
Mackin Carbon Products’ pre-preg carbon fiber spoiler for Tesla Model 3 and Model S is available in three different types of carbon fiber: wet carbon...
Hapy Hipi GT-R VW Thing Hapy Hipi GT-R VW Thing
We’ve followed this one for a while, and it’s finally ready to rock! Built by the masterminds at Oddball Kustoms for our friend Tim the Happy Hippie,...
Wide and Boosted: Luis Hernandez Santos' 2002 Honda S2000 Wide and Boosted: Luis Hernandez Santos' 2002 Honda S2000
With custom parts and modifications like the Sheepey built turbo setup and the Rocket Bunny kit, Luis "Chuche" Hernández Santos still has plans up...
An Odd Customer Request at Inc Ridez An Odd Customer Request at Inc Ridez
Inc Ridez is a custom audio/video and upholstery shop in Surrey, British Columbia, Canada. The owner and operator, Roop Gossal, was awarded as a Top...
Don’t Call It A Comeback: Brandon Rendon 1998 Acura Integra LS Don’t Call It A Comeback: Brandon Rendon 1998 Acura Integra LS
Building something from the ground up yourself can bring you the highest highs in terms of satisfaction, but losing it all in one fell swoop can put...