Yokohama Tire Wins Two GOOD DESIGN® Awards

Yokohama Tire Wins Two GOOD DESIGN® Awards

Yokohama Tire closed out an extraordinary year by earning two more prestigious awards for its GEOLANDAR® tire products. The extreme all-terrain GEOLANDAR X-AT™ and the performance SUV/crossover GEOLANDAR X-CV® each won 2019 GOOD DESIGN® awards in the transportation category from The Chicago Athenaeum.

“Winning two impressive GOOD DESIGN awards is a great honor and another testament to our new product development,” said Andrew Briggs, Yokohama’s vice president of marketing and product management. “The X-AT was the most decorated tire in the industry this year. It was also named “Best New Tire” at SEMA and earned two Global Media Awards as well. And the X-CV was a 2020 SEMA New Product runner-up.”

According to The Chicago Athenaeum, the GOOD DESIGN awards program, which began in 1950, creates awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

The GEOLANDAR X-AT, designed for pickup trucks, Jeeps and SUVs, comes in 27 sizes, ranging from 15 to 22 inches. From peak to pavement, the X-AT delivers it all: ultimate off-road performance without sacrificing any on-road comfort, and a 45,000-mile treadlife warranty. Plus, it includes load range F sizes for heavier carrying capacities and a dual-sidewall design, which allows consumers to choose the appearance they like the best.

The GEOLANDAR X-CV fills the need for luxury SUV and crossover owners looking for replacement tires. The X-CV is available in 23 W-speed-rated sizes, covering nearly all 18- to 22-inch luxury SUV/crossover fitments. The “luxury meets performance” X-CV is built for long-lasting, powerful all-season traction and braking.

For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

Related Articles

Recaro Automotive Seating and Subaru Motorsports USA Achieve Major Accomplishments During 2019 Rallycross and Rally Seasons Recaro Automotive Seating and Subaru Motorsports USA Achieve Major Accomplishments During 2019 Rallycross and Rally Seasons
Recaro Automotive Seating, the world’s leading manufacturer of performance vehicle seats, saw great success and multiple wins during its 2019...
Motion Sickness: Tony Swartz's 2000 Honda S2000 Motion Sickness: Tony Swartz's 2000 Honda S2000
Photography By Gail Tolentino. The older you get, the weirder the trends start to unfold. Not because they are anything totally new or dramatic...
Silver's NEOMAX Coilover Kit For 1989-1994 Nissan Silvia 180SX/240SX (S13) Silver's NEOMAX Coilover Kit For 1989-1994 Nissan Silvia 180SX/240SX (S13)
The Ultimate In Performance Suspension Silver's NEOMAX coilover kit for the 1989-1994 Nissan Silvia 180SX / 240SX S13 features: Adjustable T6 6061...
It Was Love At First Sight: Andrew Espiritu’s 2017 Subaru BRZ It Was Love At First Sight: Andrew Espiritu’s 2017 Subaru BRZ
Photography by Kevin Cruz (@omi_media) Andrew Espiritu was exposed to modifying cars from a young age, when he saw a couple of young guys...
Toyo Tires® Introduces the All-New Open Country A/T III with Improved Wet & Dry On/Off-Road Performance Toyo Tires® Introduces the All-New Open Country A/T III with Improved Wet & Dry On/Off-Road Performance
CYPRESS, CALIFORNIA -- Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the Open Country A/T III, an exceptional all-terrain tire available in 127...
Specialty Products Company Alignment and Suspension Solutions for Subaru BRZ Specialty Products Company Alignment and Suspension Solutions for Subaru BRZ
Photograph by @omi_media Specialty Products Company (SPC) provides alignment and suspension solutions for the Subaru BRZ. These parts should...