Yokohama Tire is looking to reel in a new sports fan base with its latest sponsorship. The tiremaker announced it is the Presenting Sponsor of the “Bass Pro Shops Bassmaster Classic Tailgate Driven by Yokohama Tire.” The event, part of the Bassmaster Classic Expo, is March 21 through March 24 in downtown Tulsa, Oklahoma and Grand Lake.
Even Team Yokohama member and veteran racer Travis Pastrana is onboard: he’ll exchange his Yokohama tire-shod off-road truck for a boat as he’ll be fishing in the Pro/Am Tournament alongside professional angler Scott Martin.
“We’re thrilled to come on board as a partner with the renowned Bassmaster Classic Tournament,” said Andrew Briggs, Yokohama Tire’s VP of marketing and product management. “It’s a great opportunity to connect with their passionate and engaged fan base about our wide range of tires. We’re really looking forward to getting out to this year’s event, interacting with both the fans and anglers and showing what Yokohama is all about.”
Yokohama will have an outdoor experiential activation at the event’s tailgate and live set area, which will include an autograph session with Pastrana, tire giveaways, a GEOLANDAR® tire line and vehicle display, including an Ultra 4 race truck driven by Levi Shirley, along with unique truck builds by partners like Complete Customs.
“We are so excited to partner with Yokohama for the Bassmaster Classic tailgate party. This is a fun, new addition to the fan experience at not only the biggest fishing tournament in the world, but the largest consumer show for fishing in the country,” said Chase Anderson, CEO of B.A.S.S. “Our organizations are both driven by a focus on performance and more than 100,000 fishing fanatics will be able to experience our combined successes during the three-day celebration.”
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series scored by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors.
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