Sailun Tire organized a fun drive-in movie night event to acknowledge, celebrate and thank the contributions of dedicated first responders, frontline workers and essential services during the COVID-19 pandemic. It didn’t take long to fill all 160 parking spots for this free event, filled with special presentations, big prizes and sponsored snacks in a safe socially distanced venue everyone could enjoy.
Sailun Gives Back
Sailun Tire organized a special "Sailun Drive-In Movie Night" as a special thank you to first responders, essential workers and valued customers that have helped society, the economy and our industry navigate through the uncertainty of the COVID-19 pandemic.
Mark Pereira, Senior Marketing Manager at Sailun Tires Americas, says "the idea came about after thinking of ways in which people could gather safely and socially to have fun and recognize the great contributions made by front-line and essential workers such as first responders, firefighters, paramedics, health care professionals and care home staff during the COVID-19 pandemic."
Focusing On What Matters
Kevin Lake, Vice President of Marketing at Sailun Tire Americas added that "considering the impact of the COVID-19 crisis globally, it has given many of us a chance to look through the lens from both our personal and business perspective; to really focus and appreciate the things that matter and step up to the plate."
Lake notes that in the case of Sailun Tire’s customers, many of them had to navigate through some major challenges during COVID-19, such as changes in inventory requirements, sales and product demand, yet their determination and resilience is something to be admired. “It’s definitely something that has really resonated with us,” he says.
This Special Drive-in Movie Night Event is just one way that Sailun Tire is able to give back, both to its customers and also those essential workers and emergency responders that kept the country moving forward during the lock-down period.
“We’ve had some amazing people we know of on the frontlines and we just wanted to show our appreciation for what they have done and continue to do,” says Lake.
An Ideal Cenue
Hosting a Drive-In Movie Event was an obvious choice for Sailun Tire, pairing the strong connection to car culture and the fun entertainment aspect of a Drive-In movie with the ability to ensure necessary safety and social distancing measures could be followed.
"The successful Drive-In event provided a great opportunity to tie in the automotive industry with the car culture experience that is still extremely prevalent in North America," says Pereira.
The Sailun Tire team and venue staff diligently took steps to ensure COVID-19 social distancing and hygiene protocols were all in place, allowing the venue to deliver a rewarding, safe and family-friendly experience.
Perhaps not surprisingly, word of the Sailun Drive-in Movie Night quickly spread, with Sailun Tire’s events team reporting a dramatic increase in registrations—meaning it didn’t take long before virtually all 160 parking spots were accounted for.
During the event, the intermission period featured special presentations that highlighted the contributions of front-line and emergency workers, while special gift baskets, including Sailun Tire, branded popcorn were provided to attendees as they drove into the venue.
Further sweetening the pot was an on-site raffle draw where attendees were also given the opportunity to win a brand-new set of Sailun Tires.
Non-perishable food donations were also accepted, providing another avenue for giving back, with the supplies delivered to local food banks.
When it comes to hosting this highly successful event, Kevin Lake says, “Showing our appreciation and bringing everybody together through events like this is simply the right thing to do.”
For more information, visit www.sailuntire.com.
ABOUT SAILUN TIRE
The first Sailun Tires rolled off the production line in 2001.Today, Sailun sells over 50 million tires annually in over 130+ countries worldwide.The amazing growth of Sailun has come in large part to an in-depth understanding of our customers and the strong commitment to our three core values of Quality, Trust and Support. Sailun Tire believes in its products and so should you, which is why our passenger products are backed by an industry leading tread life protection and road hazard warranty to deliver the best value and performance you can trust.
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