Canon U.S.A. has officially joined the Formula DRIFT paddock as the series’ new Official Imaging Partner through a two-year agreement beginning with the 2026 season. The partnership will debut at the Streets of Long Beach on April 10-11 and will bring Canon’s latest imaging technology directly into Formula DRIFT livestreams, media operations, and fan experiences throughout the year.
As part of the deal, Formula DRIFT will use Canon’s CR-X300 Outdoor 4K PTZ cameras and RC-IP100 PTZ controllers to capture new trackside angles during livestream broadcasts. The upgraded setup is designed to give viewers more immersive coverage of practice sessions, qualifying, and competition heats. Canon will also support on-site media with a photo printing station featuring the imagePROGRAF PRO-1100 printer, allowing photographers to print and share images throughout each event weekend. Well-known automotive photographer Larry Chen and his team are expected to take advantage of the new setup during the season.
Beyond broadcast and media support, Canon will also have a fan-facing presence at select events including Long Beach, Michelin Raceway Road Atlanta, and Evergreen Speedway. Fans attending those rounds will have the opportunity to explore Canon’s latest imaging products and technology in person. The new partnership highlights Formula DRIFT’s continued focus on expanding its content quality and fan engagement while giving Canon a major platform to showcase its imaging ecosystem in one of motorsport’s most visually intense environments.
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