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Los Angeles, Calif. – April 27, 2010 – Targa Trophy, North America’s premier automotive lifestyle rally event, has announced the official 2010 schedule of events. The three events of the season will be held in three separate regions including Southern California, Northern California, and Arizona.

For the fourth consecutive year, the Targa Trophy road rally will hold a series of events, and for the second consecutive year the event series will be a Triple Crown that bridges together three key markets. Various W Hotels will serve as the host of the event series beginning with the brand new W Hollywood to W San Diego on June 25 and 26. W San Francisco and W Silicon Valley will host the second event on August 27 and 28, with W Scottsdale, Arizona ending the series on October 22 and 23, 2010.

Each location will include an immersive and interactive experience for the participants and fans of the rally. Each event will include public/private receptions, driver awards ceremonies, expo showcase, and public pre- and after-parties all held on the W Hotel properties. Targa Trophy will integrate the entertainment industry through live film screenings of the automotive and racing niche genres including Hollywood productions, independent films and documentaries.

“We are tremendously pleased with the destinations and the schedule of events this year,” said Jason Overell, founder of Targa Trophy. “Targa Trophy will bring a never-before seen lifestyle experience to the participants and fans of not only car culture but those interested in music, fashion, art, design, and entertainment.”

The events will be highlighted by one hundred driver participants with a range of vehicles that include sportscars, supercars, and everything in between. A nightlife component will be held at each venue to begin and end the events with a celebration. Additional features will be added per event with more information to follow.

For more information visit: www.targatrophy.com