Photographer Spotlight: Nicki Cruz

Name: Nicky Cruz
Company: RPG (Reality Photography Group)
Location: Bronx, NY
Website | Facebook | Twitter | Instagram

Photographer Spotlight: Nicki Cruz

Tell us about yourself.
Most people call me Mr. RPG. I am a freelance photographer and cinematographer with a passion for the beauty of cars. I'm a Lincoln tech honors graduate as a certified auto technician. So not only do I take pictures of cars I can also fix and mod them. That’s what sets us tuner photographers apart from the rest. We know what we are taking pictures of; the year, make, model, rarity or uniqueness of every car, part or modification. I love what I do and take pride in my work and never slack or cut corners in anything I do. I’m very reliable, trustworthy, and dedicated.

Where are you from?
I’m from the Bronx, where I was born and raised.

Photographer Spotlight: Nicki Cruz Photographer Spotlight: Nicki Cruz

Did you go to school for photography or was it something you picked up yourself?
I'm currently in school part-time working on my (MFA) Master of Fine Arts in photography.

How did you get into photography?
It all started after graduating from Lincoln Tech on my quest to be a top car tuner. While I was going to school I was customizing and modifying my 2007 TL Type S. By the time I was graduating I was pretty much done. After that I started hitting up all the car shows, car meets, street races etc. Then I got discouraged because not all the top photographers were taking pics of my car at the top shows. Then It hit me, after that I saved for my first camera and started taking my own pics of my car and flooded the internet with them. I was shocked about the impact/popularity my photos made online, So I went back to school, made my own website, and kept with doing private shoots with other cars covering car shows, street races etc. I gained my respect not only online but also on the street as a photographer/car tuner and enthusiast. And now people call me a pro photographer. I love it! But unfortunately i had to pay 28k in school tuition to become an auto technician to later find my calling as a photographer and cinematographer. But, i have no regrets, because I found a profession that i love to do, and not everybody can say that.

Photographer Spotlight: Nicki Cruz Photographer Spotlight: Nicki Cruz

How long have you been a photographer for?
5 years

How would you describe your style?
I describe my style as raw & uncut, a journey into my head that allows people to see my view of things from my third eye.

What equipment do you use?
Canon dslr's:
EOS 5D Mark III
Canon EOS 550D

What is your favourite location to shoot pictures?
Besides a studio or indoor set for a car, I love to shoot in the city at night with all the pretty bright lights and all the different things going on.

Photographer Spotlight: Nicki Cruz Photographer Spotlight: Nicki Cruz

Are you a Mac or PC user?
I use both. I edit my photos and handle all my online stuff on my pc and edit my videos on the mac.

What was your most memorable assignment?
Covering "hella flush" in Hawaii back in 2011.

What would you say to other enthusiast photographers out there who aspire to become a photographer?
Keep it up until you reach your goal. We have been blessed with the internet so the possibilities are endless.

Photographer Spotlight: Nicki Cruz Photographer Spotlight: Nicki Cruz

Related Features

White Hot: Mike Essa's 2004 BMW M3

Mike Essa has played out a real life version of Goldilocks and the Three Bears when it comes to his BMW Formula Drift cars. His first E92 chassis had a very long 108-inch wheel base, was very heavy, and had…
Read More

Project R32: Adjustable Suspension Links

When ya wanna go fast, you have to look at every nut and bolt on your car. Because when you are piloting a chunk of steel and composites at unreal speeds, you might want to have the most control possible.…
Read More

50th Anniversary: Memphis Car Audio Hits Gold

Written by Randi Bentia / Photorgraphy by Micky Slinger 2015 marked the 50th birthday of Memphis Car Audio, and what way to celebrate it than to have it CES 2015, Las Vegas, nonethless! The demo vehicle displayed was a restored…
Read More

American Beauties: 2010 Dodge Challenger R/T & 2013 Chevrolet Camaro 1LE

Imports have been the spotlight of the sport compact scene over the past couple of decades, so it’s easy to forget that good old American muscle is where racing bloodlines started. This is North America, so a little refresher course…
Read More

Installer Institute: Custom Sub Box

For a few years now it has been a trend for subwoofer manufactures to create huge monster subwoofer that require a crazy amount of power and can take up your entire trunk. I guess those of us that don’t have…
Read More