PASMAG 143 Ferrari 599 A6 1

For the past several years, Ferrari buyers have been given the luxury of having the choice to paint their Ferrari any color they want from the factory floor. Until recently, if you had the money, it could be done through Ferrari’s Tailor-Made programme, no matter the color. Until now.

While speaking to media in a recent conference, Ferrari’s Australasia chief executive Herbert Appleroth said that pink would not be an option under any circumstances. “It just doesn’t fit into our whole ethos to be honest,” he said. “It’s a brand rule. No pink. No Pokémon Ferraris! There are other colors that aren’t in our DNA as well, and they are wonderful colors too, but some are perhaps more suited to other brands.” He didn’t specify what the other colors were not in Ferrari’s DNA.

More Articles

Formula Drift In-Depth: Achilles Tire Team Profile

Although Achilles Radial is a new sponsor to Formula D in the U.S. this year, they are far from new to drifting. In fact, Achilles is a longstanding sponsor of the Formula D Asia series, the same series Daigo Saito…
Read More

Unitronic Chipped

From humble beginnings, Unitronic Chipped has gone from a modest auto electrical shop to a major player in the chip tuning world. With the proliferation of turbo Audis and VWs, Unitronic Chipped was formed in 2003 to brand themselves as…
Read More

Ford Mustang has Need for Speed

The automotive industry is a complex business. Consumer demands and expectations are always shifting, and what’s interesting today becomes dull and boring tomorrow. The few models that do become timeless are usually one-hit wonders for the automakers, and attempting to…
Read More

RTE: The Nuts Behind the Wheel

Machines like the FX Motorsports Development NSX, the Sierra Sierra Evo, and the GST Motorsports Impreza have been the stars of the show, but how about the guys that strap themselves into those machines and get them to perform those…
Read More

Engine Tuning 101

Written by Micky Slinger | Photos by Awe Tuning, Haltech USA, Papadakis Racing, & Aph Dyno It’s on the forums, it’s on the threads, it’s everywhere. There’s someone whining that they bolted on some parts and they’re not seeing the…
Read More