PASMAG Nissan Mitsubishi A Love Story Merge

In the wake Mitsubishi’s financial fallout due to a fuel economy cheating scandal, fellow Japanese automaker, Nissan, has stepped up to Mitsubishi’s plummeting stock prices with a helping hand and a plan. With benefits for both parties in sight, Nissan invested a whopping 237 billion yen, or approximately $2.2 billion USD, for a 34 percent controlling stake in Mitsubishi Motors.

Thankfully, to the joy of Mitsubishi fans everywhere, this means that the Mitsubishi brand won’t disappear entirely – at least not for now. Nissan CEO, Carlos Ghosn, says he believes in the potential of Mitsubishi Motors, and even goes on to say that despite their controlling stake in the brand, they do not want to overhaul the brand. “We are not going to change Mitsubishi. Mitsubishi is going to change by itself,” Ghosn tells the media. “We are going to support Mitsubishi to do that.”

The Nissan-Mitsubishi infusion is poised to be a win-win for both parties. In addition to giving both brands the opportunity to jointly develop technology and collaborate on purchasing decisions, the move also gives Nissan better access to the Southeast Asia market, an area where they have historically failed to gain traction while Mitsubishi boasts impressive sales numbers. In exchange, Mitsubishi gets their much needed boost in cash-flow from Nissan. For now, enthusiasts will have to wait to see where production models from the two brands overlap down the line. #pasmag

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