F7LTHY groupshot PASMAG

“Man, your cars are straight FILTHY!”. When JJ Dubec, a doctor from British Columbia, took a weekend cruise down to Arlington, Washington with a group of fellow car enthusiasts, the excited words of a gawking bystander at a gas station would go on to form a running joke, a brand, and a lifestyle. Many readers may recall JJ’s Liberty Walk GT-R or his Liberty Walk 458 from magazines and SEMA shows of recent years past, but only those paying close attention know that he is also the founder of an exciting lifestyle brand and movement.

“F7LTHY definitely represents the cars, but in a greater sense it represents an attitude I have about life in general. Most of my life I was raised and trained in environments that necessitated a clean, sterile approach”, JJ recalls as he points out the contrast and duality of his doctor-by-day, enthusiast-by-night lifestyle. 


“It celebrates the imperfect, thinking well beyond the rules and constraints often placed upon us. For example, a stock Ferrari 458 may be a very identifiable symbol of perfection. It is clean and perfect. Many owners would not modify it one bit. They would wash it, wax it, and admire it just as it was intended from the factory. There’s nothing wrong with that.” But of course, breaking purist rules is all in a day’s work when building wild rides. “We want to personalize our rides, modify it, stance it, widebody it, customize it, make it F7LTHY.”

In the short few years since its inception, the F7LTHY brand has evolved into a recognizable force in the tuner world. With plans for a LibertyWalk Maserati GT MC Stradale for SEMA 2016, as well as a widebody 2017 NSX in the near future, you can expect to see more F7LTHY rides from JJ as time goes by and the movement grows. He concludes with more insight: “I feel as though the projects I do tend to echo that feeling of balance which I think is important in most everything we do. Work and Play. Learn and Teach. Dream and Build. Clean and F7LTHY.”

F7LTHY GTR front PASMAGF7LTHY 458 red PASMAGF7LTHY Rolling 458 grey PASMAG

Contributor: John Neaime

More Articles

Project R32: Garrett Twin Turbo Upgrade

It’s been a long time in the works but we finally found the time to wrench on Project R32. With a busy travel and track day schedule, there never seemed to be an ideal time to start the surgery on…
Read More

Shop Tour: Clutch Masters

Here at PAS Magazine we always have the keys to the VIP. Not just in the clubs (that is a given), but I’m talking about manufacturers that open the doors to us and offer a glimpse about how products are…
Read More

Target: Newfoundland - Inside the Speed Academy Scion FR-S Targa Racer

Written by Jordan Lenssen | Photography by Speed Academy & Scion Canada Targa Newfoundland is the perennial North American event for automotive enthusiasts and club racers looking to push their skills and vehicles to the absolute limit. The week-long rally…
Read More

Hennessey’s VelociRaptor 6x6

The Ford Raptor is an impressive and capable vehicle on its own, but some people are never satisfied. John Hennessey, the man behind Texas tuning house Hennessey Performance, is one of those people. As such, when he got his hands…
Read More

FD In-depth: Top 10 changes for 2012

Every year, Formula D changes and evolves in the U.S. For 2012 season, several off-season changes weren’t finalized until days before round one in Long Beach. To keep everyone up to speed on all the changes, here's the shorty on…
Read More