free celeb sex tapes
real celebrity porn
free celebrity sex videos

Backstage Pass: Getting Social with Nitto Tire

Staying relevant in a niche market doesn’t have to be difficult. In fact, with the evolution of social media networks, companies can begin branding themselves by way of engaging consumers at a more intimate level. These interactions will keep you relevant today and in the future. And, let’s face it, some companies just don’t get it.

Nitto Tire, however, has been embracing the change and adapting since the beginning. With a solid Twitter following, its envy remains within the Facebook realm. With 1.9 million Facebook subscribers, Nitto’s approach is to use all available tools to find its target audience.

PASMAG sat down with Marketing and Social Media Strategist, Harry Kong to learn more about how Nitto Tire stands out in a crowd and the company’s ever expanding online reach.

PAS: Can you talk a bit about Nitto's motorsports involvement both at the grassroots level and professional levels?

Kong: Nitto has always kept automotive enthusiasts in mind. We sponsor (and support) various motorsports including off-road competitions, autocross, time attack, road racing, drag racing, drift and plenty more. We try to encompass most of our programs to suit both the grassroots racers to full professional teams.

Backstage Pass: Getting Social with Nitto Tire

PAS: What enthusiast segments are the most popular right now?

Kong: That is difficult to say. For the serious enthusiasts, road racing is always popular; spectators of Formula Drift more specifically.

PAS: What tire is Nitto selling the most of? Which is the most popular?
Kong: The Nitto 555 is still one of our more popular patterns. Since its introduction into the market have we received very positive feedback from various segments; domestic to European to import.

PAS: How do Nitto tires differ from other enthusiast tire brands?

Kong: This is always a tough question to answer. Most people may think a tire is just a round piece of rubber that goes on a wheel. However, the differences between brands start from the chalkboard. We utilize different manufacturing technologies, compounds, construction, tread patterns, testing methods, etc. What I can tell you is that Nitto Tire’s philosophy on tire development is different. We build tires for the automotive enthusiast; we go out and research to see what people are looking for in their tire performance.

PAS: Where do Nitto tires sell the best? North America, Japan, Europe or elsewhere?

Kong: Although being a Japanese-based company, our major market is the U.S.

PAS: What is the primary technology in Nitto tires and what benefits does this technology have for the consumer?

Kong: This is always difficult to answer. It is really dependent on the specific tire. INVO is designed for performance, comfort and unique styling for entry- to premium-level luxury vehicles, while the Motivo has been developed for performance, high treadwear and quietness. Every product offering from Nitto offers a unique feature intended for its customer.

Backstage Pass: Getting Social with Nitto Tire

PAS: Who is Nitto's customer?

Kong: Anyone with a passion for their cars.

PAS: What goals are you aiming to hit with your current social media campaigns?

Kong: Our goals are to establish Nitto Tire as an enthusiast tire brand. We want to gain as many fans as possible to establish a relationship with these individuals and not only promote the tire brand, but also provide exciting and compelling content for them to watch and share.

PAS: How does social media help keep Nitto Tires relevant in today's market?

Kong: In this ever-growing social network era, people are utilizing it more and more as a part of their daily lives. It is relevant in the sense that people use these “networks” to find information; we are providing a platform where they can learn about Nitto Tire and its product offerings.

PAS: Would you like to add anything?

Kong: We are currently expecting to achieve two million fans in 2012; I want to personally thank all the Nitto fans for all their support! Nitto will continue to bring what the fans want and demand!


Check out the Nitto Tire Website

"Like" Nitto Tire on Facebook

"Follow" Nitto Tire on Twitter

Subscribe to the Nitto Tire YouTube channel

Related Features

Wesley Marsh's 2008 Volkswagen Jetta

A couple years ago, Wesley Marsh decided to get out of the show game. The New Jersey resident had previously competed, fielding a few vehicles with some success. After walking away from the stage, Marsh decided to buy a 2008…
Read More

Kung Fu Grip: Daniel Elson's 2006 Dodge Charger R/T

I’m not sure who said it first, but I’ve always stuck with the philosophy that you are only as good as your last project car. It doesn’t matter what you did “back in tha day” but rather what have you…
Read More

Wolf in Sheep’s Clothing: Tjin Edition 2013 Ford Fusion

Written by Steven Loung | Photos by: Icon Media For the past nine years, Tjin Edition has been a name synonymous with some of the most killer, classy builds we’ve ever seen. Forging smart corporate partnerships, Tjin has managed to…
Read More

Big Country: Complete Customs Ford F-250

Written by Jordan Lenssen | Photos by Dale Martin McKinney, Texas has a rich history in the Lone Star state. Incorporated in 1848, it’s positioned in the north side, just 30 miles from Dallas, where the fertile land made it…
Read More

Installing Wilwood F&R Brakes Nissan 350Z

The Nissan Z has been a legendary sports car from its introduction in 1969 as a Datsun 240Z. The 240 designation stood for the 2400cc, 150 horsepower engine that was installed. The distinguishing feature of the Z-car is the beautiful…
Read More