01 Blood Type Racing PASMAG

Whether you know Blood Type Racing as a KDM tuning powerhouse or SEMA show car builder, chances are that you don’t know the humble beginnings of the firm. Before advising customers on what kinds of modifications are needed to get their Genesis to meet their goals, Sam Lee, the owner of Blood Type Racing (BTR), was advising customers on where to go for their next trip as a travel agent. As you can guess, sending others on trips and never going yourself can be a little depressing, and that’s something that Lee’s wife noticed more and more as he came home each night. Knowing he had a thing for cars, Lee’s wife asked if there was something he could do in that field, and after some thought, Lee quit his job and created a new online retail website for KDM car parts called “Blood Type Racing” in 2011, which he ran out of his parents’ basement on a $300 budget.

04 Blood Type Racing PASMAG 09 Blood Type Racing PASMAG 10 Blood Type Racing PASMAG

Full feature published in PASMAG #148. Click To Order.

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