SE Asian Auto Aftermarket Exhibition to Host Innovative Program and Product Launches

Tarsus Group and Intermedia Consultants, organizers of the inaugural Automotive Aftermarket International Trade Fair, AAITF Bangkok, have confirmed a selection of the speakers for its two-day seminar and workshops program and onsite show floor features. The exhibition will be held 9- 11 December, 2015, at the IMPACT Forum, Nonthaburi and located with the Thailand International Motor Expo, which annually sees over 1.38 million visitors. The three-day trade show is free to attend for trade visitors.

The program is set to cover the most up to date topics in the SE Asian automotive aftermarket. Uli Kaiser, Thai Autobook and TEBA president, will present the Keynote Session on 10 December, 2015, looking at ‘Aftermarket Ecommerce: Global Opportunities’. 

Jaymes Khell, proprietor of Asia Business Consultation, will discuss the merits of outsourcing training and the considerations the aftermarket should understand when considering the correct service provider. 

Ben Bartlett, director of Mercury PM and former senior manager of the Australian Automotive Aftermarket Association (AAAA) will cover ‘Access to technical and diagnostic information for the average trade workshop’. 

All three presenters are part of the Executive Advisory Board which ensures AAITF Bangkok provides all the latest information on the Automotive Aftermarket. 

In addition, Jason Rose, global training manager at RUPES S.p.A will present a live product training class on ‘Random Orbital Polishing Techniques’. Meguiars will also be host to live product demonstration and training workshops onsite. 

AAITF Drivebot3AAITF Drivebot 1AAITF Drivebot4

Product launches onsite at the show will include DriveBot, said to be ‘the definitive innovation in car care made in Thailand’.  “Drivebot is a small electrical device that makes car inspection as easy as finger touch. It can analyze the condition of a car through the OBD II port linking with the car’s ECU and displaying results and advice via the mobile app,” explain the makers.  

In cooperation with The Union Motors Repairing Association of Thailand, AAITF Bangkok 2015 will also feature two cars with modified body and paintwork by Siam Auto Body.  "Suriyan" is a BMW that has been transformed into a silver color with a pigmented effect that changes its shade according to the light angle of incidence. The modifications also include unique 3D flames imprinted on various parts of the body. The car won the first prize in an international car contest. The second car from Siam Auto Body is a Jaguar XKR converted from a classic sports car into a modern Jaguar by incorporating the front and rear body parts from the new model.  Siam Auto Body state, “These are not just examples of car paint and body repair jobs, but a restyling of the whole car, requiring advanced technology and technicians with pertinent skills and experience.”

For more information on AAITF Bangkok 2015, visit: www.aaitf.com/bangkok.

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Megan Johnstone-Mackie           
International Marketing Executive
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