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Show It Off at SEMA Truck Logo

Premium synthetic lubricant manufacturer Royal Purple announced today the addition of separate car and truck classes for its third annual Show It Off at SEMA contest. Beginning August 1 for truck owners and August 15 for car owners, enthusiasts can enter to win the opportunity to have a vehicle featured at the 2013 SEMA Show in Las Vegas, courtesy of Royal Purple.


The truck portion of the contest will be hosted on the Royal Purple Inc. Facebook Fan Page, with entries accepted August 1 – 8. The five finalists will be determined by Royal Purple and will have the opportunity to submit additional photos of their vehicles as well as a detailed spec list for the judges’ review. The winning truck will be selected by a panel of editors from several leading truck publications and will be revealed on the Royal Purple Inc. Facebook fan page on August 26.

The Show It Off at SEMA car contest will also be hosted on the Royal Purple Inc. Facebook Fan Page, with entries accepted August 15 – 22. Much like the truck class, the five car finalists selected by Royal Purple will be able to submit detailed spec lists and additional photos of their car for the judges’ review. The winning car will be chosen by a panel of judges consisting of both automotive media and last year’s contest winners, Todd Foust (1965 Ford Mustang) and Dennis Rostenbach (1970 Plymouth Road Runner). Royal Purple will announce the winning car on September 6 on the Royal Purple Inc. Facebook fan page.

“Royal Purple has an incredibly diverse customer base that includes enthusiasts of just about every type of vehicle imaginable,” said Royal Purple Communications Specialist Marlena Solomon. “By adding this new truck class, it enables thousands more enthusiasts to be a part of our most successful contest.”

In addition to the opportunity to display a vehicle at the 2013 SEMA Show in Las Vegas, Royal Purple will cover car registration fees, provide two (2) badges for the show, Royal Purple wearables, and host a dinner with each of the winners as guests of honor.

The SEMA Show is a trade event for automotive industry professionals and is not open to the general public. As the world’s premier automotive specialty products trade show, the SEMA Show brings the industry’s brightest minds and hottest products to the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events and networking opportunities. In 2012, The SEMA Show drew more than 60,000 domestic and international buyers.